Cedar Rose CEO & Co-Founder Antoun Massaad - An Exclusive Interview
1 year ago by Jack Evangelides

Cedar Rose CEO & Co-Founder Antoun Massaad - An Exclusive Interview

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Here at Cedar Rose we`d like you to get to know the people behind the business, who we are as professionals inside the office, and people outside the workplace. Who best to get things started with than an exclusive interview with co-founder and CEO Antoun Massaad. Q: What position do you hold in the company and how long have you worked for Cedar Rose? A:  [Antoun]    I`m the Chief Executive Officer. I founded Cedar Rose in 1997. Q: What do you love about your job? A: [Antoun]  Leading a company which is a leader in its domain. For the past 21 years the name Cedar Rose has been synonymous with the best quality data and service available for clients requiring research and investigation services. That drives me to maintain our reputation for excellence and stay ahead of the game. Q: When you hang your hat on Monday morning, what does your day consist of? A:  [Antoun]    My Monday morning is not different from any other day of the week to be honest, except that I am perhaps more excited than other times. The reason I say that is because I continuously monitor the business responsibilities and tasks I am looking after and that include IT matters and security, client relationships, new client sales, identity verification enquiries and matters, data strategy, legal matters and so on. So I am checking and replying to emails, addressing issues instantly and as soon as possible rather than leaving matters till I come to the office to deal with. As many business leaders and individuals in today`s world do, I carry a portable device with me everywhere I go, enabling me to answer emails and reply to colleagues, clients or suppliers messages including emails and instant messages anytime from anywhere. With clients all around the world, it could be a 24/7 job so I try to take regular breaks too, and every day for me starts with a good workout in the gym. Q: What drives you to be successful in the workplace? A:   [Antoun]   My passion for Cedar Rose to be the best of the best and to continuously strive for excellence. I am always looking ahead and planning for the future and therefore spend a lot of time keeping up with the industry news and trends. One of the keys to success for our company in my opinion is the fact that we continuously look for ways and means we can deploy and make best use of technology in our business, to improve productivity, reduce costs, speed up processes, reduce waste and provide next generation solutions which others may not even be aware of yet. Q: What achievements are you most proud of in work? A:  [Antoun]   Employing people and providing opportunities for them which they may otherwise not have. Today at Cedar Rose we are employing people who are highly qualified, smart, intelligent, really dedicated and hard working. To be able to provide employment opportunities to such people (I call them diamonds) is what I am personally most proud of. Q: What achievements are you most proud of outside of work? A: [Antoun]    The man I have grown to be, the family I have and what I have been able to provide for them, the society I am a member of and the contribution I make towards others. I am blessed and lucky to live in one of the most beautiful parts of the world. Getting to where I am today has in no way been an easy ride but I am very proud of what I have been able to achieve having fled Lebanon, my birth country, at the age of 18 with very little to my name. Q: What do you love to do outside of work? A:  [Antoun]:  I like to keep fit, go fishing, get on my boat and cruise on the Mediterranean Sea. I love socialising and travelling overseas exploring other countries, cultures and cuisines. Since the age of 18 I started to travel overseas and since then I have not stopped and this will remain one of my passions in life. I have travelled around the world twice now, once at the age of 23 with my wife and once at the age of 36 with my wife and my two sons who at the time were twelve and thirteen. Nowadays I travel often to the west and the east and get to savour the richness of the cultures and differences they offer.   Stay current with our newsroom for the latest news and trends.   *** The sole purpose of the article above is to generate public discussion, it has no intention to constitute legal advice. ***