Our Team
Don’t Let Unreliable Data Derail Your Growth!
Incomplete unreliable data and limited risk visibility don't just slow your company down; they actively sabotage its growth. Without comprehensive standardised, reliable quality data, you expose your business to unnecessary risks which complicate your ability to analyse the market landscape, and develop effective strategies.
Worse yet, compliance missteps, especially in new markets, can lead to costly fines that stifle your growth and tarnish your reputation. All this is also compounded by slow, manual processes that leave you scrambling to keep up, ultimately costing you deals, partnerships, and valuable time.
The thing is, high growth often means high-risk exposure, and the only way to navigate risk is through data. When harnessed correctly, data serves as your north star, guiding you through the maze of growth.
Leadership Team
Meet the leadership team
Antoun Massaad
Founder and Chief Executive Officer
Antoun is a member of the Institute of Export, the Chartered Institute of Credit Management, a Certified International Credit Professional and fluent in Arabic, English, French and Greek. From inception, Antoun had a driving focus for Cedar Rose: to bring MENA corporate data in line with UK, USA and European standards. Cedar Rose has achieved that goal and has now built one of the world’s most complete, global corporate information databases.
Christina Massaad
Founder and Non-Executive Director
Christina is a Certified Digital Marketing Professional, fluent in English. She has been instrumental in building the foundations of Cedar Rose since its beginnings in the UK in 1997 and subsequent expansion in Lebanon, Cyprus and the United Arab Emirates. Christina has instilled “Strive for Excellence” as an operational reality and a passion for respect and diversity within every aspect of the company’s culture.
Cynthia Gebeily
Managing Director
Cynthia is a Certified International Credit Professional, fluent in Arabic, French and English. With extensive experience in the credit information industry, Cynthia manages a large and growing team of Researchers and Customer Service professionals to ensure that Cedar Rose’s reports are delivered on time and to an excellent quality standard.
Frederic Paquay
Chief Operating Officer
Frederic is fluent in English and French, and joined Cedar Rose in 2020. A pivotal force behind the establishment of Cedar Rose's office in the United Arab Emirates, he is responsible for overseeing the company's day-to-day operations. Frederic's primary role includes enhancing the operational efficiency of the organization, spearheading strategic planning, and driving innovative changes. His academic credentials include Master's degrees in International Security and Competitive Intelligence, along with an MBA in Business Strategy. Under his leadership, Cedar Rose has solidified its reputation for delivering top-tier credit and compliance risk solutions.
John Patounas
Chief Information Officer
John has a BSc in Software Engineering, MSc in Computer Science, is Microsoft Certified Professional and a GDPR Professional. John manages the complete IT structure of the company and plans and implements a comprehensive IT strategy for the company as well as organizing and ensuring successful continuation of ISO27001. John is leading the company’s Data Protection Strategy and heads the Cedar Rose Business Continuity and Disaster Recovery Committees while he is responsible for aligning IT with business objectives, while effectively managing risk and meeting compliance requirements.
Lamia Massaad
Research & Analysis Director
Lamia is a Member of the Association of Certified Fraud Examiners and is an investigative due diligence veteran. She leads Cedar Rose multilevel investigations. Fluent in Arabic, English and French, she guides a team of due diligence and credit investigators conducting intensive research gathering and analysing open source and human intelligence. Having been with Cedar Rose since 1999, Lamia wrote and analysed thousands of cases and reports and has built an exceptional wealth of knowledge and specialist experience on sources of corporate data, court, litigation, enforcement records, and public records globally.
Akis Demosthenous
Finance Director
Akis is leading the Groups finance department and overseas the Groups financial reporting, Tax reporting, budgets and forecasts, ensuring the Groups sustainability and high profitability. Akis is a Certified Chartered Accountant from the Institute of Chartered Accountants in England and Wales, has a BSc in Business Management and a MSc in Accounting and Finance. Prior to Cedar Rose, Akis was an Audit Manager and part of the IFRS technical committee of a Global Top 10 Audit firm. He was specialized in audits of consolidated Multinational Listed Groups, Funds and Semi-Governmental Entities.
AWARDs
Awards and Recognition
Our unwavering commitment to excellence and innovation has earned us numerous industry awards such as:
Discover how we can support you at every step of your global business journey.
Get in Touch
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Contact us today and let’s work together to build a safer, more informed business environment.