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Data Driven Targeting: Knowledge is Power
1 year ago by Jack Evangelides

Data Driven Targeting: Knowledge is Power

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Data is essentially the 'bread and butter' of the 21st century. This ever-growing concept is used in our everyday lives. From professional to personal and night today, data is core to our everyday operations. In regards to data, the only limitation is your imagination, it can be utilised in a copious amount of ways in order to provide significant results. Business has never before been so competitive, with more and more companies competing to provide the best services, sell the greatest products and succeed in their industries. 

Thus, finding the key to get that edge on your competitors is vital in this day and age. Strategic selling is more necessary than ever, rather than the traditional spray-and-pray techniques that lead to lower sales conversions. So how can data-driven targeting enhance your company`s sales? 

Data Driven Sales to Find Your Best Clients

Imagine having all the possible data on every potential client of yours, you could know the ins and outs of their business, who they sell to, are they growing, what`s there maximum credit limit and more. Now, what if your team could utilise this information, filter it and, from there, map out the best potential clients based on many data fields. You would essentially have the key to the most pinpoint and accurate selling possible. 

However, it is not as simple as that. With data comes errors, you may look within your own company to draw out data, to utilise what you have and from there generate a decision.  

What Data do you Have In-House?

The first step is always to look within. What data do you have in-house that you can utilise? Getting a grasp on your own data can help your company strategically plan the best way forward. Your data-driven sales targeting techniques may be limited by using only in-house data but it will guide you to what you need. Setting clear and tactical sales plans to know what your customers want, to establish a specific clientele and to create a team who are, essentially, one step ahead of the competition is the ultimate goal. 

Once you acknowledge the fact that you can use your own company`s data to distinguish a sales path you can then progress towards understanding what specific data you are looking for. Data such as Employee numbers, location, investors, company news, Standard Industry Codes (SIC), recent acquisitions or more. However, the limitations of in-house data may be a dilemma towards pinpointing your clientele. There are numerous solutions to digging up more data, and, more specifically, high-quality data. It is important to understand that quality data carries a lot more weight than the quantity of data. 

Outdated Data

Data that is outdated, written in local language (foreign to your own) or incorrect due to human error, can have major negative implications on your company. Thus, it would be wise to research Customer Relationship Management (CRM) tools such as Salesforce. Platforms such as this contain a multitude of data packed, pampered and ready to be utilised. This hub of intelligence can potentially provide your company with all the answers that it has been looking for. 

Your sales team has learned to utilise data, has understood the specific data necessary for the clientele you desire and now has the resources to filter out unnecessary or unwanted information, leaving you with clear sights of who you should be targeting. Data-driven sales techniques may just be crucial for your company`s growth. 

The Cedar Rose Solution 

Data isn`t always the easiest to gather, nor is it the most reliable, therefore it is important to sieve through your data to correctly manipulate it. Additionally, some regions prove to be much harder to draw data from, language barriers, difficult jurisdictions and lack thereof are a few reasons that may put the brakes on your data quest. Nonetheless, Cedar Rose may have the answers you are looking for. 

For over 20 years Cedar Rose has been compiling data from the hardest of regions, translating and transliterating for your convenience. We make it easier than ever to attain source graded, award-winning and globally trusted data. Our database (CRiS) has data on over 23 million individuals and 12 million companies, specialising in the Middle East and North Africa (MENA) region. Moreover, CRiS is also available on CRMs such as Salesforce, to spread what we have for the benefit for others to use. 

For more information on how we can help your business with data driven sales, give us a call today on +357 25 346630 or email info@cedar-rose.com

  • data
  • sales
  • data-management
  • data-targeting
  • salesforce